THE GREEN AD STANDARD
Digitally Responsible
MEASURE, REPORT, IMPROVE
Green Ad Standard uses the first scientifically validated approach for measuring the carbon footprint of digital advertising impressions.
Are you ready to report?
New regulatory changes and standards are implemented in the 2024 CSRD (Corporate Sustainability Reporting Directive, EU) which requires Scope 3 reporting from large companies in the EU.
Third party verification by an independent assurance service provider is recommended for credible and reliable reporting.
Green Ad Standard has the first technologies to ensure reliable data-gathering processes and a reliable data trail for your digital advertising campaigns.
We are here to help you!
THE IMPACT OF DIGITAL MARKETING IS HUGE
13,6
LOVISA NUCLEAR POWER PLANTS
10%
YEARLY ELECTRIC CONSUMPTION IN JAPAN
17,9 x
THE WIND POWER CAPACITY IN FINLAND
3,5%
OF ALL GREENHOUSE GAS EMISSIONS PRODUCED
OUR PACKAGE
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We measure the digital footprint of your campaigns
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We measure your past campaign´s digital footprint
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We advice you how to make your campaigns greener
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We advice you how to make your campaigns more effective. Greener usually means better results and effectiveness of your advertising campaigns
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We prepare Scope 3 reporting for your digital marketing campaigns
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Scope 3 annual reports for your sustainability reporting
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HOW?
Every campaign and client are different, and two unique impressions of the same ad generate different carbon footprints. Our science team teamed up with marketing experts will analyze your campaigns with the only existing digital emission measurement technology validated by the scientific community.
The device part measured.
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We focus on measuring those emissions that you can directly affect, the device part of the campaigns. With our method, we calculate the emissions for each PC, mobile, media and their overall impact on carbon emissions. With the results, you can see how your campaign was performing compared to the overall consumptions of other campaigns on the net.
FACTS
Shouldn´t I just quit advertising then?
No, you shouldn’t, you should just make it greener. Digital advertising even supports growth of country GDP. We didn’t quit driving cars or commuting, we found greener alternatives.
We do advice you to greener performance
You can make your banners greener, you can make your streaming greener and you can choose greener channels.
What companies in the EU should report Scope 3 emissions starting in 2024?
All large enterprises that do business in the EU – including those based outside of the EU – will need to disclose their emissions starting in 2024, including scope 3 value chain emissions. In 2025, those with more than 40 million EUR turnover, 25 million EUR in assets or those with a workforce of more than 250 people.
How should the reports look like? Validity?
As accurate and reliable as possible. With Green Ad Standard, you will have a scientifically proven method for reporting your emissions.
This will give you the credibility for the reporting that you need, the appreciation of your stakeholders and positive image in the eyes of your customers.
And don’t just report, use the data for decreasing your Scope 3 emissions, and at same time make your campaigns more efficient. You can make a difference.
New Industry Standard
We are targeting to set the industry standard for how to analyse the carbon footprint of digital marketing campaigns
New KPIs
Easy to understand energy-based KPIs such as energy-per-click and energy-per-conversion*
Global & sustainable
The services are powered by 100% renewable energy, with minimal latency worldwide.
ARTICLES
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Startups Aim to Curb Emissions of the Super Bowl Ad Blitz
Environmental impact assessment of online advertising
Is Blockchain Ready to Revolutionize Online Advertising?
Nameles: An intelligent system for Real-Time Filtering of Invalid Ad Traffic
ICT-ilmastotalkoot tapahtuvat konesaleissa
CONTACT US
Kai Hahl
CEO
More than 25 years of experience assisting companies in marketing communications with references such as Nokian Tyres, Sokos Hotels, Neste, Paroc, Tikkurila, IKEA, John Deere, Ponsse, Prisma, Helsinki City promotion, Holiday Club, Finnair etc. His latest projects have had a strong push for driving relevant sustainability agendas for clients, partners and authorities.
Tel: +358 50 448 3065
Matti Pärssinen
Principal Consultant D.Sc (Tech),MBA, PhD Candidate
(D.Sc. 2019, MBA-2008) A postdoc researcher at Aalto University Department of Communications and Networking. The focus of his research is on ICT energy efficiency. He has 20+ years of experience in the field of telecommunications and ICT.
ADVISOR TEAM
Meet our scientists who were the first ones to address the carbon emission problem in digital advertising
Dr. RUBÉN CUEVAS
Associate Professor in the Telematics Engineering Department at Universidad Carlos III of Madrid (UC3M).
He is also the Deputy Director of the UC3M-Santander Big Data Institute (IBiDat). His research in file-sharing piracy, online social networks, online advertising fraud and web transparency have been featured in major international and national media worldwide.